Our program is a sequence of three progressive courses designed to build students' knowledge and skills in advertising throughout three courses, from 10th to 12th grade. The structure will allow students to gradually develop expertise while ensuring retention and increasing enrollment. Each course will be introduced in a manner that builds upon the previous, with overlapping cohorts to ensure new students enter at the foundational level while more advanced students continue their education.

Students will develop essential skills in creativity, strategy, and communication while understanding how advertising intersects with culture, technology, and social change. Most importantly, they’ll discover how their voices can help shape a more inclusive future for advertising.